blueprint intelligence

Marketing and communications

In a consulting role we expand our services to include promotional elements - including the disciplines of advertising, sales promotion consulting, marketing and public relations, direct marketing and Internet communications.

 

Marketing Strategy and Planning – blueprint intelligence’s services include working with your marketing or management team to conduct a situation analysis to quantify and qualify your market.

 

The Marketing Planning services entails:

     Segmenting, targeting, and positioning your business strategically

     Determining effective marketing objectives

     Selecting the appropriate marketing mix

     Developing and implementing marketing programs

     Establishing control and evaluation criteria

 

The Market Strategy services include:

     Examining alternative strategies for pursuing growth

     Penetrating new markets

     Implementing market development strategies that provide high-potential segments

     Product development strategy

 

Public Relations Strategy – Public Relations plays a key role in building and supporting brand equity. blueprint intelligence’s PR services are defined to favourably influence, both internally and externally, the perspectives and perceptions of others toward our clients. With our experience and media network we are able deliver specialised services not limited to:

       Public Relations Planning

       Strategically developed and targeted Media Campaigns

       Media and Analysts Relations

       PR Measurement and Evaluation

       PR Crisis Management

       Writing Services (Media kits, press releases and internal/external communication)

       Media and Coverage Monitoring and Analysis

       Spokesperson Media Training

       PR Event management 

 

Advertising and Promotions Consulting – There is no right promotion blend for all situations. blueprint intelligence will work with your team to develop promotions and advertising campaigns as part of your marketing mix from concept to measurement.

 

marketing and communications

blueprint intelligence